I've Always Believed

One Person

Can Change the World



You want to make an impact.

I'll show you how. 



I developed the CASE|Systemâ„¢ to empower scientists to get their voices heard - from Congress to corporate board rooms.

The CASE|Systemâ„¢ combines powerful rhetorical techniques with the proven influence-building methodology I used during my 20-year career working in the U.S. Congress to:

Distill complex topics

Communicate real-world relevance, and 

Develop and deliver persuasive, jargon-free messaging  

ABOUT MARK

Mark Bayer served as Chief of Staff in the U.S. Senate and House of Representatives during a 20-year career as a Congressional staff member. He's worked as a management consultant at PwC and co-founded a non-profit organization for disadvantaged youth.

Mark now educates and trains technical professionals to boil down their work into jargon-free, accurate, and engaging narratives that advance their priorities with key decision makers in government and industry.  


THE "WHY?"

It started with a telegram.

When I was growing up, my mother learned of the hardships suffered by a young family in Moscow. They wanted to leave the Soviet Union, hoping to start a better life in another country.

For 9 years, the Soviet regime tried to crush their dream of a brighter future, refusing to let them emigrate. The husband held a doctorate in zoology. He led a group at an institute specializing in medical parasitology and tropical medicine. The wife also had her doctorate and was a notable entomologist. Their son was kicked out of school, and their phone calls were monitored. Desperate, they went on a hunger strike.  

So my mom decided to do something about it

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Meet Mark Bayer 

Mark is an international keynote speaker and consultant specializing in legislative strategy and the art and science of persuasion. 

Former Chief of Staff in the U.S. Senate and House of Representatives during a 20-year career working in Congress, Mark designs and delivers interactive, true-to-life training that gives scientists and engineers proven, powerful tools for effectively navigating the policy environment in Washington, DC.

Mark teaches scientists and engineers the same methodology he used in Congress to rapidly distill complex policies, craft strategies to advance - or defeat - legislative initiatives, and concisely explain them to Members of Congress and journalists from leading media outlets, including The New York Times, The Washington Post, USA Today, The Boston Globe, CNN, MSNBC, PBS, AP, and many others.

Mark has been touted in Politico for his "decades of superlative experience" serving as a Congressional staff member. His work on how to combat alternative facts has appeared in Science and The New Yorker. Mark serves as a guest lecturer in the Science Policy Bootcamp course at Cornell University's Meining School of Engineering. 

Host of the weekly podcast When Science Speaks, Mark explores communications, science policy, and career issues affecting grad students, PhDs, and Postdocs in engineering and the natural and social sciences.