Company

You’re a company that needs innovative, proven communication strategies to overcome challenges and get results. You’re looking for the most effective ways to get your message heard. You may be already operating in a government-regulated market or planning to enter one.

What Your Issues Tend To Be

  • You are struggling to present your message and cause in a compelling, easy to understand way.
  • You’re unsure of the most impactful strategies for advancing the issues that are important to your business.
  • You’re having difficulty measuring the results of your communication efforts.
  • You’re unsure how to build a coalition of allies to increase your chances of achieving your goals.
  • You want to avoid getting caught in reactive mode by negative commentary without a rapid response strategy.
  • You lack positive, well-established relationships in the media and aren’t as prepared as you want to be to deliver concise, polished responses to questions from the press.

What You Need Most Right Now

  • An effective communication strategy to advance the issues that move your business forward.
  • A well-designed media strategy that pinpoints the key influencers who help shape how your company is viewed in the marketplace.
  • A comprehensive plan for engaging with, and responding to, important reporters and opinion-makers.
  • Media training so that your company’s chosen messengers are well prepared to respond clearly and confidently to media while ensuring that your own message gets communicated as you intend.

Government

You’re a government organization that needs to respond to a spectrum of stakeholders, including elected officials, the press and everyday citizens. You have to be able to answer queries and criticism quickly and effectively while also proactively getting your message out. Developing communication strategies and planning may be relegated to lower priority as you respond to the latest “issue du jour.”

What Your Issues Tend To Be

  • Struggling to craft messaging that overcomes public cynicism about the ability of government to efficiently deliver high quality services.
  • Navigating in a fast-paced political environment under often intense media scrutiny.
  • Challenges communicating with Congress, key stakeholders or the public that may be exacerbated by legal constraints that regulate and limit how or whether you can communicate.
  • Building coalitions among various government entities with overlapping responsibilities for an issue so that messaging on the issue is delivered seamlessly.

What You Need Most Right Now

  • Positive, well-established relationships with the press and other key individuals who influence the public’s perception of your organization.
  • Creative, memorable messaging that the public finds useful and informative.
  • Assessment of the impact of your communication efforts to adjust, add or abandon communication techniques and strategies informed by the results of the evaluation.

Non-Profit

You’re on a mission. It’s not necessarily the profit motive that drives you and your team; it’s the desire to make positive change in the lives of everyday people in need. You know competition for funds, even for the most worthy causes, can be intense. How do you differentiate your organization from the many others vying for the same pool of resources?

What Your Issues Tend To Be

  • Lack of sufficient funds to operate your organization, as charitable giving still has not returned to pre-recession levels.
  • Reductions in federal and state government spending on social services, increasing the demands on your organization, as individuals previously reliant on government services now turn to your non-profit for assistance.
  • Need for innovative – and ideally low or no cost – strategies for tapping into potential donors and pools of funding and then communicating your mission and results in clear, compelling terms that produce contributions.

What You Need Most Right Now

  • A creative and imaginative communication strategy and action plan that conveys your organization’s unique strengths and service delivery successes to a range of stakeholders, including potential contributors.
  • Identifying and cultivating key media relationships to attract positive press attention that expands the visibility of your organization, potentially increasing your organization’s access to resources such as volunteers, staff, board members and funding.
  • Training for Board members and designated staff to serve as effective advocates for your mission, delivering powerful, clear and consistent messaging that accomplishes your goals, including fundraising, Board recruitment and productive interactions with external stakeholders.